top of page

Best 2022 Shopify Themes For Fashion/Beauty Ecommerce Brands

Choosing a Shopify Theme for your online business is more than just having a nice-looking website. There are several things you should consider when picking the right theme for your brand.

In this post, I tell you exactly what to look out for and I even suggest some amazing templates that I have or would use myself.

When choosing a theme for your website you want to consider a few things:

I. Your Industry

The needs of every industry is different regarding the elements and functionality needed to help a customer purchase a product online. A brand that sells sneakers will definitely have different needs than a brand that sells products for acne. Be sure the theme you choose aligns with the needs of your industry.

II. Catalog Size

Next, its important to understand the needs of your website and theme based on the size of your product catalog. While there is not a concrete number that differentiates a large catalog versus a small catalog, the more products you have on your site you may want to think about using a theme with features to help guide the customer to the products that best meets their needs.

Here are some things to consider:

  • Navigation/Menu Structure - Flyout menus that feature products, images, and allow for the creations of multiple tiers or lists are highly recommended.

  • Advanced Collections Filters - Customers should have the option to filter collections by size, price, color, stock status, or whatever is relevant for your product types.

  • Onsite Search - If you have a lot of products, people are more likely to use site search to find what they want. Make sure your search queries are returning results expected by the customer.

Shopify Templates For Large Catalogs
Shopify Templates For Large Catalogs

III. Layout

Finding a theme with the right layout for your business is so important.

Content-Rich Layout - If you are a lifestyle brand with access to lots of pictures and videos, you will likely need a content-rich layout that can accommodate these assets. Look out for features such as:

  • Animation

  • High-resolution images

  • Image galleries

  • Image rollover

  • Image zoom

  • Product videos

  • Slideshow

Shopify Theme: Canopy | Style Preset: Elegant
Shopify Theme: Canopy | Style Preset: Elegant

Editorial Content Layout - If you sell products that require a lot of education, an enhanced blog layout may be more important. You want to make sure your customer has access to all of the information that they need to make a purchase decision. Look out for features such as:

  • Support brand storytelling

  • Optimized for long-form text content

  • Appealing blog banners/ headers

  • High resolution images

  • Blog layout options

  • Blog search

  • Related articles

  • Categories and tags

  • FAQ pages

Shopify Theme: Retina | Style Preset: Melbourne
Shopify Theme: Retina | Style Preset: Melbourne

Enhanced Product Page Layout - Some products may require more information to be displayed on the product page than others. Make sure you are choosing a theme that best organizes and displays this information in a way that is digestible to the customer and not overwhelming. Things to consider:

  • Product badges

  • Product variant options

  • Product tabs

  • Recommended products (Use It With)

  • Size chart

  • Product reviews

  • Image carousel layout

Shopify Theme: Modular | Style Preset: Chelsea
Shopify Theme: Modular | Style Preset: Chelsea

IV. Design Aesthetics

The overall look and feel of your website should match the DNA of your brand. For each theme that you come across, Shopify offers several style presets that each cater to a different design aesthetic. Find the best theme that matches you brand's DNA. Here are some recommendations:


Shopify Theme: Sprak | Style Preset: Chic
Shopify Theme: Sprak | Style Preset: Chic


Shopify Theme: Shapes | Style Preset: Neon
Shopify Theme: Shapes | Style Preset: Neon

Sultry & Sexy

Shopify Theme: Pipeline | Style Preset: Dark
Shopify Theme: Pipeline | Style Preset: Dark

V. Keep Your Customer In Mind

Lastly, design everything with your customer in mind. Really think about what is needed to aid your customer in their shopping journey and choose a theme that best compliments your customer's shopping behavior.

The BEST advice I can give you is to choose a theme that covers the majority of your needs out of the box and requires little to no customization. That will make your life A LOT easier.



Hi, thanks for stopping by!

I'm Brittany, a Fashion Entrepreneur based in Maryland (PG County Native). I help grow the online businesses of luxury fashion and beauty brands by teaching effective e-commerce strategies and digital marketing practices.​

Let the posts
come to you.

Thanks for submitting!

  • Facebook
  • Instagram
  • Twitter
  • Pinterest
bottom of page