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Best Wix Templates For Fashion & Beauty E-commerce Brands

Choosing a Wix Template for your online business is more than just having a nice-looking website. There are several things you should consider when picking the right theme for your brand.


In this post, I tell you exactly what to look out for and I even suggest some amazing templates that I have or would use myself.


Finding a theme with the right layout for your business is so important. The needs of every industry is different regarding the elements and functionality needed to help a customer purchase a product online. A brand that sells sneakers will definitely have different needs than a brand that sells products for acne. Be sure the template you choose aligns with the needs of your business.


Content-Rich Layout

If you are a lifestyle brand with access to lots of pictures and videos, you will likely need a content-rich layout that can accommodate these assets. Look out for features such as:

  • Animation

  • High-resolution images

  • Image galleries

  • Image rollover

  • Image zoom

  • Product videos

  • Slideshow

Wix Template: Beauty Shop | Style: Noelle
Wix Template: Beauty Shop | Style: Noelle

Editorial Content Layout

If you sell products that require a lot of education, an enhanced blog layout may be more important. You want to make sure your customer has access to all of the information that they need to make a purchase decision. Look out for features such as:

  • Support brand storytelling

  • Optimized for long-form text content

  • Appealing blog banners/ headers

  • High resolution images

  • Blog layout options

  • Blog search

  • Related articles

  • Categories and tags

  • FAQ pages


Wix Template: Fashion Blog | Style: BellaO
Wix Template: Fashion Blog | Style: BellaO

Enhanced Product Page Layout

Some products may require more information to be displayed on the product page than others. Make sure you are choosing a theme that best organizes and displays this information in a way that is digestible to the customer and not overwhelming. Things to consider:

  • Product badges

  • Product variant options

  • Product tabs

  • Recommended products (Use It With)

  • Size chart

  • Product reviews

  • Image carousel layout


Wix Template: Beauty Supply Store | Style: G'LORE
Wix Template: Beauty Supply Store | Style: G'LORE

Design Aesthetics

The overall look and feel of your website should match the DNA of your brand. For each template that you come across, Wix offers several style presets that each cater to a different design aesthetic. Find the best template that matches you brand's DNA. Here are some recommendations:


Minimal

Wix Template: Clothing Store | Style: VESTE
Wix Template: Clothing Store | Style: VESTE

Whimsical

Wix Template: Clothing Store | Style: MODA
Wix Template: Clothing Store | Style: MODA

Sultry & Sexy

Wix Template: Hair Extension & Lash Store | Style: Divine
Wix Template: Hair Extension & Lash Store | Style: Divine

Keep Your Customer In Mind


Lastly, design everything with your customer in mind. Really think about what is needed to aid your customer in their shopping journey and choose a template that best compliments your customer's shopping behavior.


The BEST advice I can give you is to choose a template that covers the majority of your needs out of the box and requires little to no customization. That will make your life A LOT easier.

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Hi, thanks for stopping by!

I'm Brittany, a Fashion Entrepreneur based in Maryland (PG County Native). I help grow the online businesses of luxury fashion and beauty brands by teaching effective e-commerce strategies and digital marketing practices.​

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